Privacy policy

Last Updated: December 4, 2025

Southern Roots Vegan Bakery (“SRVB,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, and share your information when you visit our website, make a purchase, sign up for our email and SMS lists, or otherwise interact with us.

By using our website or providing your information, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect information in three main ways: (1) directly from you, (2) automatically when you use our site, and (3) from third parties.

1.1 Information You Provide Directly

When you interact with us, you may provide:

  • Contact information: name, email address, mailing address, phone number.

  • Account information: username, password, and preferences if you create an account.

  • Order information: products purchased, billing and shipping address, and payment method (payment details are processed by our payment processors and not stored in full by us).

  • Communication information: messages you send us, survey responses, product reviews, and other feedback.

  • Marketing opt-in information: your consent preferences for email and SMS marketing.

1.2 Information Collected Automatically

When you visit our website or open our emails, we may automatically collect:

  • Device and usage data: IP address, browser type, operating system, device identifiers, pages viewed, links clicked, and referring/exit pages.

  • Analytics data: how you navigate our website, time spent on pages, and interactions with content.

  • Email engagement data: whether you open our emails, click links, or unsubscribe.

  • SMS engagement data: whether you open or click links in SMS messages (where applicable).

We may use cookies, pixels, tags, and similar technologies to collect this data.

1.3 Information From Third Parties

We may receive information from:

  • Payment processors and e-commerce platforms (e.g., order confirmations, limited payment details).

  • Advertising and analytics partners (e.g., performance of ads, website traffic data).

  • Social media platforms if you interact with our content or log in via social accounts.

2. How We Use Your Information

We use your information to:

  • Process and fulfill orders

    • Process payments, provide order confirmations, ship orders, and handle returns or exchanges.

  • Provide customer support

    • Respond to questions, requests, and complaints.

  • Send marketing communications

    • Email and SMS messages with promotions, product launches, seasonal offers, and updates (when you opt in).

  • Improve our website and products

    • Analyze how visitors use our website, improve user experience, and develop new products and services.

  • Personalize your experience

    • Show relevant content, offers, and recommendations based on your preferences and browsing history.

  • Maintain security

    • Detect, prevent, and address fraud, security issues, or violations of our terms.

  • Comply with legal obligations

    • Maintain records, respond to lawful requests, and meet regulatory requirements.

For users in the European Economic Area (EEA), United Kingdom (UK), or other regions with similar laws, we rely on legal bases such as performance of a contract, legitimate interests, consent, and compliance with legal obligations, as applicable.

3. Email Marketing

When you provide your email address and opt in to receive marketing, you consent to receive promotional emails from Southern Roots Vegan Bakery, including:

  • Special offers

  • New product announcements

  • Seasonal campaigns

  • Reminders and updates

You can opt out at any time by:

  • Clicking the “Unsubscribe” link at the bottom of any marketing email, or

  • Contacting us using the details in the Contact Us section below.

Even if you opt out of marketing emails, we may still send you non-promotional messages related to your orders, account, or important service updates.

4. SMS Marketing & Notifications

When you provide your mobile number and agree to receive SMS messages, you consent to receive:

  • Marketing and promotional messages (e.g., offers, product launches)

  • Transactional messages (e.g., order updates, delivery notifications where applicable)

  • Other messages related to our products and services

4.1 Consent & Message Frequency

By submitting your phone number and opting in, you agree:

  • To receive recurring SMS messages from Southern Roots Vegan Bakery at the mobile number you provided.

  • That message frequency may vary (for example: a few times per month, more during key holidays or campaigns).

Message and data rates may apply, depending on your mobile carrier and plan. Check with your carrier for details.

4.2 How to Opt Out of SMS

You can opt out of SMS marketing at any time by:

  • Replying “STOP” to any SMS message we send, or

  • Contacting us using the details in the Contact Us section.

After you send “STOP”, you may receive a final confirmation message to confirm your unsubscribe. You will no longer receive marketing SMS messages from us unless you opt in again.

4.3 Support for SMS

If you need help with SMS messages, you can:

  • Reply “HELP” to any SMS message we send, or

  • Contact us using the details in the Contact Us section.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Remember your preferences and settings

  • Keep your shopping cart session

  • Analyze website traffic and performance

  • Provide a better and more personalized user experience

  • Support advertising and re-targeting

You can manage cookies through your browser settings. If you disable cookies, some features of our website may not work properly.

6. How We Share Your Information

We do not sell your personal information for money. We may share your information with:

  • Service providers and vendors

    • Payment processors

    • E-commerce and website hosting platforms

    • Email and SMS marketing platforms

    • Shipping and logistics providers

    • Analytics and advertising partners
      These partners are allowed to use your information only to perform services on our behalf.

  • Business partners

    • In limited cases, with partners for co-branded campaigns or promotions, where you’ve interacted with those partners or their offers.

  • Legal and safety reasons

    • To comply with applicable laws, regulations, or legal requests.

    • To protect our rights, safety, property, and that of our customers or others.

  • Business transfers

    • In connection with a merger, acquisition, restructuring, or sale of assets, your information may be transferred as part of that transaction.

7. Data Retention

We retain your information for as long as necessary to:

  • Provide our products and services

  • Fulfill the purposes outlined in this Privacy Policy

  • Comply with legal, tax, and accounting obligations

  • Resolve disputes and enforce our agreements

When your information is no longer needed, we will delete or anonymize it, subject to technical and legal limitations.

8. Your Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information, such as:

  • Access: Request a copy of the personal information we hold about you.

  • Correction: Ask us to correct inaccurate or incomplete information.

  • Deletion: Request that we delete certain personal information, subject to legal exceptions.

  • Restriction: Ask us to limit how we use your information in certain circumstances.

  • Objection: Object to certain types of processing, such as direct marketing.

  • Portability: Request a copy of your information in a structured, commonly used, and machine-readable format.

To exercise any of these rights, please contact us using the information in the Contact Us section. We may need to verify your identity before fulfilling your request.

You can also:

  • Opt out of marketing emails by using the “Unsubscribe” link in our emails.

  • Opt out of SMS marketing by replying “STOP” to any SMS message or contacting us.

9. California & Other U.S. State Privacy Rights

If you are a resident of California or another U.S. state with specific privacy rights (such as under the California Consumer Privacy Act (CCPA) as amended, or similar laws), you may have additional rights, including:

  • The right to know what categories of personal information we collect and how we use and share that information.

  • The right to request access to and deletion of your personal information.

  • The right to opt out of certain types of data sharing.

We do not sell your personal information for monetary consideration. We may share information with certain third parties for advertising and analytics, which may be considered a “sale” or “sharing” under some state laws. Where required, we will provide you with a way to opt out of such sharing.

To exercise your state privacy rights, please contact us using the details in the Contact Us section.

10. International Users

Our website is operated from the United States. If you access our site from outside the U.S., you understand that your information may be transferred to, stored, and processed in the U.S. and other countries where our service providers are located, which may have different data protection laws than your country.

Where required, we will implement appropriate safeguards to protect personal information transferred internationally.

11. Children’s Privacy

Our website and services are not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13.

If you believe we may have collected information from a child under 13, please contact us immediately so we can investigate and delete that information where appropriate.

12. Security

We use reasonable physical, technical, and administrative safeguards to help protect your personal information from unauthorized access, use, or disclosure.

However, no method of transmission over the internet or method of electronic storage is 100% secure, so we cannot guarantee absolute security.

13. Links to Other Websites

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or the content of those third parties. We encourage you to review their privacy policies before providing any information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page.

If changes are material, we may also notify you by email, SMS, or by posting a notice on our website. Your continued use of our website or services after any changes means you accept the updated Privacy Policy.

15. Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy or your personal information, you can contact us at:

Southern Roots Vegan LLC, 7010 W Loop 1604 San Antonio, Tx, United States

Last updated: Dec 4, 2025

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: