Support Small Business & #BuyBlack: Why It Matters

Originally published February 2021 • Updated 2025 for clarity and freshness.

Support Small Business & #BuyBlack: Why It Matters

Small businesses are the heart of local economies—and Black-owned businesses are a powerful part of that story. Southern Roots Vegan Bakery felt this firsthand when our community rallied around us in 2020. Since then we’ve kept baking, shipping, and showing what “no-disclaimer dessert” can be—recognized by Good Housekeeping’s 2025 Best Snack Awards for our Vanilla Glaze Donut.

The bigger picture (fast facts)

• Black entrepreneurs own millions of businesses across the U.S., employing over a million people and contributing billions in revenue. Growth is real—but access to capital still lags for many owners.

• Early in the pandemic, Black-owned firms saw outsized closures. Recovery has been strong, but it highlighted how crucial everyday support is—reviews, word-of-mouth, and direct orders.

How your purchase helps

• Creates jobs and keeps skills in the community.
• Improves access to premium, allergen-friendly desserts for more families and offices.
• Builds momentum for inclusive gifting—so everyone at the table can enjoy a treat.

3 simple ways to support today

1. Shop our best sellers for birthdays, office wins, and thank-yous.
2. Leave a micro-tip with Support Our Small Business—every dollar fuels ingredients, equipment, and paid hours for our team.
3. Share our press page with a friend who hasn’t tried us yet. Third-party features help new customers feel confident.

From day one, your orders have been our lifeline. Thanks for helping a Black-owned, family-run bakery grow with purpose—and for making inclusive gifting the norm.