Shark Tank Spotlight: Plant-Based Burgers Go Mainstream

Shark Tank Spotlight: Plant-Based Burgers Go Mainstream

Plant-based hit the biggest stage in food TV when Everything Legendary—a Black-owned burger brand—secured an investment on ABC’s Shark Tank. The pitch was electric, the taste won the room, and overnight orders proved what we already know: when flavor leads, people follow.

Why this moment matters

• Representation: Black founders taking plant-based to the mainstream inspires future makers (and eaters).
• Flavor first: The win wasn’t about labels—it was about a burger people wanted to eat.
• Momentum: Pop-ups, stadiums, grocery… the more delicious options exist, the easier it is for everyone to try plant-forward meals.

Founder energy we love

Everything Legendary’s story is rooted in caring for family, hustling at markets, and refusing to serve bland food. That grit is the same energy that built Southern Roots Vegan Bakery—showing up for our community with treats that make people say, “so good, you won’t believe it’s vegan.”

Make it a moment

Hosting burger night? End on a high note. Grab A La Carte by the Dozen ($79) for a mix of donuts or cookies, or send an easy SRVB Virtual Gift Card to the friend who always shares the best food finds.