Why Farmers Markets Still Matter for Small Businesses

Why Farmers Markets Still Matter for Small Businesses

Farmers markets are more than weekend errands—they’re tiny engines for small businesses. They help makers test ideas, meet customers face to face, and build the kind of loyalty you can’t buy with ads.

What markets do best

• Launchpad for brands. Low barriers help new vendors test products, get feedback, and grow steadily.
• Community connection. Markets feel like a town square—kids, dogs, neighbors, and great conversations.
• Access to better choices. Shoppers discover local foods and specialty items you won’t find on every shelf.
• Money that stays local. Every purchase supports real people and keeps dollars in the community.

Our roots

When we started Southern Roots Vegan Bakery, we hit the road—markets, pop-ups, community events. Those Saturdays taught us what flavors you loved and shaped the desserts we ship nationwide today.

How to be a great market shopper

• Bring a tote, ask questions, and try samples.
• Buy from a few new vendors each month.
• Leave a quick review—word of mouth fuels small brands.
• Can’t make it in person? Order online and share with a friend.

Two easy ways to support us right now

• Treat yourself or someone you love with our best sellers.
• If you want to back the mission directly, sow a seed through Support Our Small Business—every dollar helps us invest in ingredients, equipment, and jobs.

Thanks for showing up for small businesses—at the market, online, and everywhere in between.