About Us

Embracing a Healthier Lifestyle with Southern Roots Vegan Bakery

Southern Roots Vegan Bakery, a black-owned family business, is dedicated to crafting gourmet vegan desserts with a plant-based twist on traditional Southern favorites. Our commitment to creating mouthwatering treats has led to nominations for Best Vegan Bakery in the Country for two consecutive years. From donuts and cookies to cakes and more, we ship our delightful desserts nationwide. We're passionate about proving that vegan treats can be just as delicious as their non-vegan counterparts. Indulge in our vegan creations and let Southern Roots Vegan Bakery satisfy your sweet cravings!

Marcus and Cara Pitts of San Antonio embarked on a journey to provide healthier meals for Cara's grandmother, which ultimately led to the creation of Southern Roots Vegan Bakery (SRVB). Inspired by Marcus's plant-based lifestyle, the couple crafted gourmet vegan donuts that became an instant hit, even with Grandma Mary Lee. After sharing their desserts with the children's ministry at their church, they gained momentum and were introduced to opportunities like farmers' markets and being featured by Social Media Influencer Tabitha Brown.

In recognition of their scrumptious offerings, PETA awarded SRVB the title of Best Sweet Potato Pie in the country for the 2021 Holiday Season. From Red Velvet cake donuts and Classic OG (original glaze) to Lemon Drop donuts and Mary Lee’s Lemon Cake—named in honor of Cara’s grandmother—each treat is homemade and shipped nationwide. Southern Roots has been featured on Good Morning America, Vice, Essence, VegNews ,Veg World, SA Current & so much more!

In late 2022, Marcus and Cara expanded their plant-based dessert portfolio by acquiring premium plant-based dessert company Cielo Scoops, produced in the Texas Hill Country. They are now exploring opportunities to venture into foodservice. Southern Roots aims to be a leading choice in the foodservice and hospitality industry, with their products currently available at the Grand Hyatt and Hyatt Regency in San Antonio and Dallas. They are eager to grow and broaden their presence in the market.

Experience the deliciousness of Southern Roots Vegan Bakery and Cielo Scoops creations today! Our company proudly offers shipping, catering, and wholesale options nationwide.

Southern Roots Vegan Bakery now ships and caters nationwide and offer wholesale options. 

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