The Power of Tabitha Brown | How a Viral Review Grew Southern Roots Vegan Bakery

If you’ve been with us a minute, you know exactly when the game changed. Back when Tabitha Brown and her daughter Choyce shared a video taste-testing our cake donuts (OG glaze, Red Velvet, and Lemon Drop), orders poured in and brand-new customers discovered Southern Roots Vegan Bakery. To this day, folks still tell us, “I found y’all through Tab!” That moment is a core part of our story—and we’re forever grateful.

Tabitha’s own journey to vegan living began years ago, and she’s since become one of the most uplifting voices in food and wellness—serving joy, recipes, and encouragement to millions. And she’s been busy:

• Target collections: Tab now has a full lifestyle line at Target, from food and kitchen to apparel and home—bringing her flavor and kindness to everyday living.
• Three-time New York Times bestselling author: Her books continue to inspire readers to feed their souls on and off the plate.
• Friday’s with Tab & Chance: Together with her husband, she launched a fragrance line rooted in love and positivity.
• Past collabs you might remember: She previously partnered with McCormick on the Sunshine seasoning (now discontinued), and her playful carrot-hot-dog and other plant-based recipes still delight fans across platforms.

Tabitha’s shout-out didn’t just boost sales; it validated our mission to recreate Southern classics—100% vegan—so good you won’t believe it’s vegan. If you’re new here because of Tab (hi, welcome!), start with our award-winning Cake Donut Bundle or send a Virtual Gift Card to make someone’s day.

Thank you, Tab, for the love—and for helping more people find their new favorite bakery. 💛

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Please share with your friends and family that once they try Southern Roots baked goods, they will think this is “so good, you won’t believe it’s vegan.” Follow us on social and tag us at @SouthernRootsBiz.