Two years ago, actress and social media influencer Tabitha posted a YouTube video tasting several of our donuts - the OG (original glaze), Red Velvet and Lemon Drop Donuts.
She said, “Very good. Wow and hide the lemon drop donuts.” Just those comments alone gave us a viral boost and exposed us to an audience beyond our hometown of San Antonio. Even today, customers say they heard about us through Tabitha Brown. Her four-minute video definitely had an effect that VegNews termed the “Tabitha Brown Effect: How this Tik Tok Star is Making Vegan Food Irresistible”
The article says that “Brown transitioned to a vegan diet in 2017. She had been battling depression, chronic head and neck pain, and anxiety prior to making the switch. The hit documentary ‘What the Health?' set her on a 30-day vegan challenge, and she never looked back. She started making real-time videos to share what she was eating as a vegan, and her enthusiasm captured hundreds of thousands of viewers. The famed TTLA video hit 50,000 views the first day and shot up to over 100,000 the next morning. Brown had finally found her place on the screen.”
Her stardom has skyrocketed as she is 4 million strong on her Instagram page and just won an NAACP Image Award for her book “Feeding the Soul.”
Not only did our company benefit from her endorsement, others such as Whole Foods, Dunkin’ Donuts and spice company McCormick have partnered with her. She even has her own McCormick seasoning - The Sunshine All Purpose Seasoning - a unique blend of garlic, allspice, thyme, turmeric, cayenne pepper, mango, and pineapple.
Tabitha Brown also features mouth-watering recipes on her Tik Tok page (almost at 5 million fans) such as a carrot hot dog with toppings that make it look like a real hot dog.
Thank you Tabitha for throwin’ it down and giving us a boost!
Please share with your friends and family that once they try Southern Roots baked goods, they will think this is “so good, you won’t believe it’s vegan.” Follow us on social and tag us at @SouthernRootsBiz.