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Gift Giving Brings You Happiness! - Southern Roots Vegan Bakery

Gift Giving Brings You Happiness!


Did you know that there's a psychology of gift giving? And the type of give you give speaks volumes. Each year consumers spend billions of dollars on holidays, birthdays and all sorts of occasions. 

Studies have shown that spending money on others feels better than splurging on ourselves. Even Psychology Today reported that research by social psychologist Liz Dunn and her colleagues shows that people's sense of happiness is greater when they spend relatively more on others than on themselves.

In a survey of over 600 U.S. people, Dunn's research found that even those with little money reported greater happiness when their spending on others, relative to the self, was greater.

Even the Dalai Lama noted in his book, Ethics for the New Millennium, that the happiness does not come from material things but rather from a deep, genuine concern for others' happiness. This is a principle that Buddhists call  "dependent origination."

So what type of gift should you give? Research from the University of Toronto Scarborough says that giving an experience strengthens your relationship with the receiver more than a physical gift. Experience gifts elicit stronger emotional responses while they are being enjoyed. What are experiential gifts? Think of movie/event tickets, massages and relaxation gifts and restaurant gift cards, such as anything from Southern Roots Vegan Bakery!

And we have you covered no matter the celebration - whether it’s a birthday or corporate event (virtual or in person). Our catering can fill the need for a variety of events from corporate parties, co-worker celebrations or milestones, hospital staff appreciations to special occasions like holidays and birthdays. 

Send us an email at and tell us how we can help you with any larger or corporate orders. All of our products are individually wrapped and we can create a custom label for an additional fee. We also have slick new boxes that tell our story and showcase our products even better. 


Please share with your friends and family that once they try Southern Roots baked goods, they will think this is “so good, you won’t believe it’s vegan.” Follow us on social and tag us at @SouthernRootsBiz.

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